Giuliano Mazzuoli, italian wacht designer. The company produces high-quality objects of a unique nature targeting the mid-to-high-end of the market under the Giuliano Mazzuoli brand name. Located in the hills of Tuscany that surround Florence (Italy), the company has for three generations produced products that are characterized by an untiring pursuit of the high standards of quality craftsmanship, design innovation and creativity typically associated with products made in Italy. Giuliano Mazzuoli finds inspiration for his creations in every day objects creating timeless pieces that capture the imagination of the world.It was not again until the day he looked at a pressure gauge that he found his watch, the Manometro (manometro in Italian means pressure gauge). Once again, his inspi-ration came in an everyday object. World-class, prestigious magazines and newspapers have picked up on the Manometro’s story and have written feature articles on the watch. The Manometro may be Mazzuoli’s greatest achievement. The handcrafted stainless steel watch combines the most reliable Swiss movement with an Italian design characterized by its unique, simple, and essential style. The watch triumphantly debuted in a selective number of the most prestigious watch and jewellery retailers in the world during the second half of 2004. Because the watch is not an object so easily found, it has become sought after by high-profile personalities thus becoming a sort of status symbol and a rarity accessible to the few. High-profile, celebrity personalities from the world of entertainment, fashion, sports, industry, journalism, and politics have all been seen wearing the Manometro. Word-of-mouth has been the key to the watch’s early success. Celebrities tend to be around circles where people are always looking at what they are wearing. With celebrities like Lapo Elkann (heir to Agnelli dynasty and marketing director for FIAT Group), Renato Zero (singer), Roberto Cavalli (fashion designer), Roberto Baggio (athlete), Cesara Buonamici (journalist), Vittorio Sgarbi (journalist), Vittorio Emanuele (Prince of Naples and Duke of Savoia ­ hereditary heir to the Italian royal throne) and other notable celebrities fans of the Manometro, it has quickly become the watch to wear. Mazzuoli, a self-taught designer pushes the philosophy of niche luxury to the extreme by offering a high-quality product at an accessible price that is not easily obtainable. ‘manometro in Italian means pressure gauge’