Mazzuoli modernized production and applied to his products ideas that he took from everyday objects . The ideas, starting with a line of products utilizing common designs, captured the imagination of people. In 1993 the special calendar diaries with the hard yet flexible covers with plenty of space to record notes (the Stifflexible) were created and notebooks with lines that were slanted or curved instead of straight followed. These innovative objects captured the attention of prestigious clients like the Modern Museum of Art (MoMA) of New York.In the year 2000 Mazzuoli began to produce fine writing instruments. These are not common pens, but they are objects inspired by the bicycle tools he remembered from his grandfather's workshop. The pens are workshop tools that actually write.